We believe a restaurant rec from 1 trusted friend is more valuable than one from 10,000 strangers.

We’re reinventing how we save and share our most favorite places to eat and drink.

You're invited to join our exclusive waitlist alongside celebrities, chefs, foodies and tastemakers already savoring It's Good's flavorful potential. Trust us, it’s gonna be good.

wait, what was that place that “so and so” recommended?

LET’S SAY YOU’RE PLANNING A FIRST DATE AND ARE LOOKING FOR THE BEST UDON IN SEATTLE. AFTER ALL, SHE MENTIONED UDON IS HER FAVORITE AND YOU’RE LOOKING TO IMPRESS…BUT WHO DO YOU ASK FOR TIPS? WHERE IS THAT LIST YOU MADE BACK WHEN? THEY’VE GOT GREAT TASTE.

OUR MISSION IS TO BE YOUR GO-TO PLACE FOR SAVING & SHARING YOUR MOST FAVORITE PLACES TO EAT AND DRINK. TRUSTWORTHY RECOMMENDATIONS FOR YOU, BY YOU - FROM THE PEOPLE YOU KNOW OR ADMIRE, ALL IN BEAUTIFUL SPACE.

If you don’t have something good to say, don’t say it at all.

EVER HEARD THAT PHRASE? WELL, WE COULDN'T AGREE MORE. IN WORLD WHERE MOST SOCIAL APPS ARE A PARADOXICAL SPACE OF A LITTLE GOOD SPRINKLED WITH A LOT OF NOT SO GOOD, WE’RE BUILDING AN APP WHERE THINGS ARE JUST GOOD. SO, WE NIXED THE STAR RATING SYSTEM. ON IT’S GOOD, PLACES ARE EITHER GOOD OR NOT.

Join the Waistlist

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Join the Waistlist 〰️

Pair a decade long friendship with an appetite for good food and you may just get an app idea that makes it out of the group chat.

For years I've dreamed of a platform built specifically for those trusted connections, to help me travel, or find a new local favorite. I'm so proud of what we've built, and I'm so excited for what we have coming.

– Mike Rosenthal, Co-Founder & CEO

It’s Good is a project Mike and I have been closely working on together for years. The concept for the app came to life during a trip with our families when we realized there wasn't an easy way to remember and share a life-changing meal. My friends always reach out to me for "my list" of restaurants in the cities I've visited.  Before now, the list wasn't easy to maintain and share.  With It's Good, we sought to create a trusted community for food-lovers to recommend their favorite spots and discover new ones through a user-friendly platform that’s easily shareable and beautiful. I’m excited for everyone to experience It's Good and their next culinary adventure.

– John Legend, Co-Founder